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Market Overview
HISPANIC POPULATION AT 50 MILLION
As of 2010, the estimated Hispanic population of the United States was 46.9 million (16.3% of the total U.S. population)1 with a purchasing power of $957 billion. About 1 of every 2 people added to the nation’s population between 2000 and 2010 was Hispanic, with 27.3 million Hispanics added to the population over that period1.
QUICK FACTS
• There are 10.4 million Hispanic family households in the US1.
• 35 million (78%) of the nation’s Hispanic population prefers to speak Spanish at home1.
• Hispanics in the U. S. have a purchasing power of $957 billion2.
• The median age of the Hispanic population is 27.3 years of age, compared to 37.2 for the population as a whole1.
• 63% of the U. S. Hispanic population is of Mexican descent1.
Los Angeles: Best Hispanic Market in the U.S.3 |
• With a Hispanic population of 8,039,483, Los Angeles is the biggest |
• 1 out of every 5 Hispanics in the United States resides in this market |
• L. A.’s Hispanic population surpasses the combined Hispanic population |
• Hispanics represent 45.3% of the total population of Los Angeles |
HISPANICS ARE THE FASTEST-GROWING MINORITY
The Hispanic population increased by 15.2 million between 2000 and 2010, accounted for over half of the 27.3 million increase in the total population of the United States1.
Between 2000 and 2010, the Hispanic population grew by 43 percent, which was four times the growth in the total population at 10 percent.
1U. S. Census Bureau News, “Facts for Features”, August 26, 2011.
2Synovate, "2010 vs Diversity Markets Report", 2010
