EMPLOYMENT PER HOUSEHOLD
• 1.2 Average workers/household
• 0.9 Full Time
• 0.3 Part Time
• Average Monthly Rent or Mortgage is $1,280

COMPUTERS
• 47% Plan to Purchase a Home Computer
• 71% Have Internet Access at Home

AUTOMOTIVE
• Average Number of Cars per Household: 2.1
• 64% Plan to Purchase a New or Used Car

FAVORITE AUTO BRANDS*
• 51% Toyota
• 29% Chevrolet
• 46% Honda
• 20% Cadillac
• 40% Nissan
• 33% Ford

GENERAL MERCHANDISE STORES VISITED RECENTLY*
• 31% Sears
• 55% Target
• 39% K-Mart
• 32% Home Depot
• 33% JCPenney
• 26% Radio Shack
• 63% Wal-Mart
• 38% Costco

MONTHLY MEDICAL EXPENSES
• 66% Under $100
• 27% $100 to $300
• 8% Over $300
• Annual Average per Household: $1,639

DOCTOR, CLINIC OR HOSPITAL VISITS
• Annual Average: 9.2

FAST FOOD & DINING
• 72% eat fast food in a one-week period
• Est. annual fast food expenditure: $123M

GOOD OR BEST SOURCE
• 1,086,016 weekly readers felt that El Clasificado
is a Good or Best source for shopping info.

RESIDENTS PER HOUSEHOLD:
5.0 people per house

CHILDREN PER HOUSEHOLD:
1.6 children per house

READERS BY ETHNIC HERITAGE
Rank   Background                        Percentage
1         Mexican/Chicano.................. 57%
2         S. American & Other Latino... 14%
3         Central American.................. 25%

LANGUAGE PREFERRED FOR SPEAKING AT HOME
Rank   Background         Percentage
1        Only Spanish........ 21%
2        Mostly Spanish...... 43%
3        Both Equally........ 26%
4        Mostly English...... 3%
5        Only English......... 3%

LANGUAGE PREFFERED FOR READING AT HOME
Rank   Choice     Percentage
1         Spanish..... 69%
2         English...... 6%
3         Both......... 25%

Source: 2008 Independent readership study for El Clasificado conducted by Western Publication Research.
* Readers could check as many as applied. For more information about our readers, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it