US Hispanic Marketing

U.S. Hispanics big business, says Nielson report

+ http://www.businessweek.com/ap/2012-04/D9U6ENVG0.htm

Hispanics Lead the Recovery by Occupying Walmart, not Wall Street

+ http://www.huffingtonpost.com/glenn-llopis/hispanics-lead-the-recove_b_1393929.html

3 Marketing Mega Trends for 2012

+ http://www.hispanicprblog.com/hispanic-pr-and-social-media-views/marketing-trends-2012.html

Media Outlets Adapt to Growing Hispanic Audience

+ http://www.npr.org/2012/04/03/149845056/media-outlets-adapt-to-growing-hispanic-audience

Is Social Media as important as it seems?

Resources for information about Hispanic Businesses Of the 1,015 adults surveyed in a recent Pew Research Center study, only 1 percent of participants viewed social media to be a reliable source of news and information regarding local business. In a time when social media continues to gain prominence in marketers' media mix, these findings bring to question the influence and importance of social media as a source of news and information on local businesses.

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